Filed under: About the Company, Going Green, How We Work | Tags: car dealer, enviroment, Green, marketing, recycle, reduction
The world is growing by leaps and bounds as measured by the world population. In 1922 there were 2 billion people in the world. By 2000 there were 6 billion and by 2050 it is projected there will be 9 billion. With this growth the worlds natural resources will be much less available than they were just a few years ago. By 2050 there will only be 25% of the resources available per capita that people in 1950 had. For our children and grandchildren we save for college educations, health emergencies and weddings, but what about saving so that there will be enough clean air, water, fuel and soil for the future.
Some of the greatest threats to these resources are the things we throw away. When we send things to the landfill we risk damage to the environment as well as taking up a lot of space that is needed for our future growing population as well as the lifestyle we would like to maintain. As landfills are used up every person has to pay in some way to acquire additional space to put stuff.
Here are a couple of interesting facts:
- One quart of oil will pollute one million gallons of water
- For every ton of paper that is recycled, we save 7,000 gallons of water, 380 gallons of oil and enough electricity to power an average house for six months
- A typical TV will run for six hours on the amount of electricity that is saved by recycling one aluminum can
- By recycling just one glass bottle you save enough electricity to power a 100-watt bulb for four hours
This is just one area that impacts our future environment. Add to that how we use energy water and clean air and this whole “green” thing becomes a big deal and it does impact everyone of us.
I am often asked the question of how can one person have any effect on a problem that is this big. That is exactly the point which is that with everyone doing just a little bit it makes a world of difference. A few examples of those little things each of us can do are:
- Make sure you turn off lights when you leave a room
- Change to energy efficient light bulbs as son as possible
- Set the thermostat back a couple of degree both for cooling and heating
- Seal leaks around doors and windows
- Switch to low flow faucets
- Use native plantings and limit irrigation to time it is only critical
- Fix dripping faucets
- Recycle everything you can
- Buy items that have recycle content
- Compost
People that do some or all of these thing will find they have reduce energy bills, lower water consumption and are sending less waste to landfills. All this results in lower utility bills in addition to the positive impact on the environment.
Filed under: Going Green, Uncategorized | Tags: car, dealership, environment, going, Green, marketing
We are hearing more every day about OEM’s and their Green Dealer Recognition Programs. We are pleased to see that several OEM’s have some sort of program in place and others are considering a program. This is a new area for OEM’s to enter and supplements the sustainability activity that is occurring at their plants and offices. Also, considering the number of vehicles being produced that the customer would consider “green” a dealer program helps to align the environmental interest of the customer, the OEM and now the dealer.
The most significant program was introduced by Subaru in 2012 and is available to all their dealers. Subaru of America (SOA) is encouraging all of their 620+ dealers to have their “green” performance evaluated and for those that reach a high level of performance they recognize the dealership in a variety of ways. The program that Subaru has launched is much more than just recognition of their dealers but rather is a comprehensive effort to measure performance, tweak green activities and assist the dealership team to move to greater levels of sustainability by identify eco-friendly opportunities and promote continued efforts to move forward.
We are aware of a few other OEM’s who have announced dealer recognition programs in the environmental area:
Honda/Acura has recognized several dealers for their environmental achievements in line with their Enviromental Leadership Program requirements. The dealers are recognized when they voluntarily reduced their energy use by 10% or more, developed water-conservation measures and implemented a recycling program. Honda has recognized 13 dealers and Acura 4. Their program has three level of awards (Silver, Gold and Platinum) with Platinum being reserved for LEED certified dealership.
Chrysler has recognized 30 of it’s dealers for their environmental achievement through their Dealer Environmental Conscious Operations (ECO) program. The new program provides Chrysler Group dealers with the opportunity to demonstrate their commitment to ECO business practices and to be recognized for their efforts.
Toyota/Lexus has taken an approach to help their dealers receive a high level of environmental attention by providing them with support and resources that encourage and help them achieve LEED certification especially when constructing new facilities. By providing this support they now have several dealers that are LEED certified. This addresses several eco-friendly requirements and carries with it a recognized certification program. In the U.S. and Canada, there are 26 Toyota and Lexus dealerships with LEED certification. Toyota dealerships in the U.S. have a combined 1.4 million square feet of LEED-certified building space.
The vision is that within the next two years all OEM’s will have some dealer tie in with their own sustainability efforts to align the OEM’s product, operations and the dealers all into one seamless activity. Just as there are differences today we anticipate that different programs will exist for each of the OEM’s. What is important is that every program be designed as a continuous improvement effort because it is not a goal that once reached requires no further effort. Rather it is a on going effort to always reach the next highest level of being eco-friendly. Doing what is right for today and future generations.
An opportunity for car dealers to be recognized by an outside organization while waiting for their OEM to launch a program or to supplement the recognition that is already in place are the numerous local activities by cities, counties, etc. For example
- The Village of Schaumberg Illinois has a Green Recognition Award
- The City of Richland Washington has Richland Green Awards
- The City of Palo Alto has the Green Leader Recognition Award
With almost every area having their own local award it is another opportunity to add to your green wall and demonstrate to the community that your dealership is doing things that are above the norm.
Green Dealer Support has put themselves in the position of being the only company that works exclusively with car dealers to help them become “green: or “greener”. We have been selected by one OEM to evaluate and consult with their dealers. Other OEM’s are in the discussion stages to develop programs that fully recognize and encourage their dealers sustainability efforts. The www.greendealersupport.com website provides ideas and resources that help car dealers become “greener”.
Filed under: Going Green | Tags: car dealer, Community, environment, Green, involvement, marketing
Business everyday are moving toward being more involved in their communities. Here we will address specifically being involved in their community with a “green” flavor. Being involved with the community in an environmental way simply directs the resources that might otherwise be spent on marketing or other community involvement activities toward a focus on efforts and organizations that are doing things that have a positive impact on sustainability. These efforts will then align with the dealerships desire to act in a more environmentally responsible way.
Many business and especially car dealers are already contributing to the efforts of groups who are concerned
about the environment and it’s sustainability. Identifying the involvement with these groups as part of the businesses activity helps to point out tha the dealerships is making a concerted effort to be “green”.
Working with organizations that have a local impact is always a good idea because the community also has affiliations with these same organizations or benefits from activities that the dealership is a part of. Adopt a Highway is a good example of this. Thousands of people each day could be traveling a section of highway that the dealership has agreed to keep cleared of trash. These impressions are always positive and for a member of the community to see that the dealership is involved in a manner such as this is always positive.
Here are a few things to consider before become involved with a community organization:
- There are 2 million nonprofit organizations nationwide. The best way to become involved is proactively, not reactively. Take time to think about what you really want to support. What is really important to you and the dealership. A nonprofit mission statement should be clear and it should speak to you.
- To be considered a nonprofit organizations must file an IRS Form 990 for threee consecutive years to maintain their tax exempt status. The website guidestar.org tracks IRS documentation and independently verify compliance.
- After you find the organizations mission statement, look for information on programs that detail how the mission statement is achieved. It is a good sign when organizations present specific, measurable goals and concrete criteria for describing successes.
- If an organization is pressuring you to become involved that could be a reg flag. If in doubt say no.
Most nationally recognized groups have local ties. These groups because of their recognitions factor will provide more impact than a less know organization. While there are thousands of organizations that a dealership could partner with or in some way become involved with, normally limiting that to 5-10 organizations is about the right numer most most car dealerships. On the other hand a manufacturer such as Subaru might have an association with many more. To see a list of affiliations compiled by Green Dealer Support click here.
Filed under: Going Green | Tags: dealership, environment, going, Green, marketing
Let’s play word association – I say “green” and at least some dealers might say “climate change” and then something very nasty about Al Gore. Other dealers when they hear “green” in context to dealership operations think the following:
- The need for energy independence
- ROI – by lowering of ongoing dealership expenses
- A marketing opportunity to differentiate your store from the competition
There are also some additional practical reasons to check out the “green/sustainable” movement slowly taking place at many stores:
Recruiting Gen Y: Most dealers struggle with recruiting a younger generation of employees; whether you feel they are right or wrong, they are very sensitive to the damage they feel has been done to their environment. Research says Gen Y’ers gravitate to work – and buy – from companies that have a track record of good environmental practices. For this generation that grew up with recycling and a true concern about the air they breathe, the “green” topic is not a debate, but a value. Ignoring or discounting the largest generation that will be buying your vehicles for as long as you’re a dealer is a perilous decision.
Check Your Inventory: By the end of 2012 OEM’s will have 80 alternative energy vehicles available for sale (hybrids; electric; fuel cell). Demand for fuel-efficient vehicles will also remain high as gas prices will invariably rise, government pressure to achieve higher CAFÉ standards will only continue, and a crop of customers who demand high mileage vehicles due to their environmental beliefs will continue to grow. So, you’ll be selling “green”, but will you be acting “green”?
Differentiating Your Dealership: For those of you who have built or significantly remodeled a facility during the last three years, you’ve added “sustainability factors” that you probably wouldn’t have dreamed of a few years ago. The decision to build a “greener” facility was probably a combination of expense reduction and good citizenship. The tough part, building a new facility, is done. Now that you’ve made the investment in “green technologies”, have you developed a marketing plan to further differentiate your store (s) from the competition? This is particularly important with the advent of Internet shopping – allowing you to move beyond “commodity pricing” through differentiation. Green Dealer Support provides the tools and help to customize communications that dealers can use to differentiate themselves by focusing on their “green” operations. Click here to learn more about what we do.
Green Dealer Support 