Green Dealer Support


Community Involvement
November 30, 2012, 9:01 pm
Filed under: Going Green | Tags: , , , , ,

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Business everyday are moving toward being more involved in their communities. Here we will address specifically being involved in their community with a “green” flavor. Being involved with the community in an environmental way simply directs the resources that might otherwise be spent on marketing or other community involvement activities toward a focus on efforts and organizations that are doing things that have a positive impact on sustainability. These efforts will then align with the dealerships desire to act in a more environmentally responsible way.

Many business and especially car dealers are already contributing to the efforts of groups who are concernedadopt_a_highway2 about the environment and it’s sustainability. Identifying the involvement with these groups as part of the businesses activity helps to point out tha the dealerships is making a concerted effort to be “green”.

Working with organizations that have a local impact is always a good idea because the community also has affiliations with these same organizations or benefits from activities that the dealership is a part of. Adopt a Highway is a good example of this. Thousands of people each day could be traveling a section of highway that the dealership has agreed to keep cleared of trash. These impressions are always positive and for a member of the community to see that the dealership is involved in a manner such as this is always positive.

Here are a few things to consider before become involved with a community organization:

  • There are 2 million nonprofit organizations nationwide. The best way to become involved is proactively, not reactively. Take time to think about what you really want to support. What is really important to you and the dealership. A nonprofit mission statement should be clear and it should speak to you.
  • To be considered a nonprofit organizations must file an IRS Form 990 for threee consecutive years to maintain their tax exempt status. The website guidestar.org  tracks IRS documentation and independently verify compliance.
  • After you find the organizations mission statement, look for information on programs that detail how the mission statement is achieved. It is a good sign when organizations present specific, measurable goals and concrete criteria for describing successes.
  • If an organization is pressuring you to become involved that could be a reg flag. If in doubt say no.

Most nationally recognized groups have local ties. These groups because of their recognitions factor will provide more impact than a less know organization. While there are thousands of organizations that a dealership could partner with or in some way become involved with, normally limiting that to 5-10 organizations is about the right numer most most car dealerships. On the other hand a manufacturer such as Subaru might have an association with many more. To see a list of affiliations compiled by Green Dealer Support click here.

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